5 Website Tips for your Business
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Websites, Marketing & Analytics for Small Businesses
02.
Mobile-Friendly Design
Every year, more and more users use their mobile devices to browse the web. The probability of a prospect customer visiting your website on a mobile device is higher compared to desktop visits. Despite this, many businesses continue to maintain and even pay for websites which are unusable on mobile devices. When a company's website is not mobile-friendly, it gives the user the impression that the company is outdated or even imcompetent. They immedietly leave that site and look for a competitor's site which is visible on their phone. In 2015, Google even changed their search engine algorithms to prioritize mobile-friendly websites in their top results. A mobile-friendly website will increase your presence on search engines which means more visitors and more traffic for your website. For your website to be mobile friendly, you should use responsive web design. You will be able to optimize your website to be more consistent, be compatible for all screens, improve user experience (UX), and engage more prospective customers.
04.
UI - User Interface
A brand is the essence of company's reputation. This is why fortune 500 companies effectively leverage design, color and quality to maintain a memorable brand in the eyes of their customers. A Company's website is similar in nature. The design should be consistent. All pages should have the same color schemes, fonts, composition and logos. A customer visits your page is drawn by the visual aesthetics. The user stays on your site if the content is neatly organized to showcase your company's purpose, products/services and what sets you apart from the competition. A visual designer will enhance your brand, and will focus on increasing the value of your company by showcasing a high-quality standard.
Advice to Business Owners
Although Squarspace and other DIY companies make designing your company's website seem simple, the reality is that online presence alone will do nothing for your business. You could spend years developing all of the different skills which will yield a great website worthy of your brand.
You're in the business to make money, and thus a website should be treated as an investment. Invest in your brand by hiring the best Intelligent-Website developers and Digital Marketing Analytics Consultants.
At Blue Data Owl, we provide all of the services needed to strengthen your brand and place your company above your competition. Add your email below to subscribe to more great tips!
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