Why Not to DIY a Website
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Websites, Marketing & Analytics for Small Businesses
02.
CMS Users Don't Use cPanel
CPanel is a powerful web development utility that manages many aspects of a website (such as domain/sub - domain controls, SSL, statistical measurements, scripts, and so forth). Because it is so powerful (and such a useful tool), many CMS users are at a disadvantage with controlling or up-keeping their website because they don’t use CPanel. For example, assume your website needs to redirect from HTTP to HTTPS so as to maintain a secure website - CPanel can do that. Or suppose that you need to redirect your domain to include “www” in the front, CPanel can do that as well. All of these actions help make your site more secure and seem more legitimate to potential prospects.
04.
Search Engine Optimization (SEO)
Ever wonder how some websites “float” to the top of the search results on search engines like Google? The answer is simple - SEO. Search Engine Optimization (SEO), is the process of increasing visibility (like being the first result on Google) of your website in hopes to attract more prospects and viewers. Statistics have shown that percentages ranging from 70-92% of clicks are captured on the first search results page on Google. This means that most results on the second, third, etc. pages will never be seen by most users. By paying for a web development service (rather than attempting to DIY a website), your page will be better optimized for SEO. This can increase traffic on your sites, social media platforms, and even increase the potential pool of prospects.
05.
Security Problems
Security has always been an issue and while no method is 100% foolproof, some are definitely better than others. CMS themes, for example, do not get updated once they have been published. This can lead to the plugins used on the theme to become outdated and obsolete, which then makes the plugins perfect carriers for malware. For example, suppose you do decide to use CMS, and you choose a theme for your page in the very beginning. Now, assume you later change your theme but forgot to delete the old theme or update the plug-ins. Your domain is then in potential trouble for being blacklisted by viruses and malware. By paying for professional web developers to create your website however, you can be more at ease at the quality and security of your website.
Advice to Business Owners
Although Squarespace and other DIY companies make designing your company's website seem simple, the reality is that online presence alone will do nothing for your business. You could spend years developing all of the different skills which will yield a great website worthy of your brand.
You're in the business to make money, and thus a website should be treated as an investment. Invest in your brand by hiring the best Intelligent-Website developers and Digital Marketing Analytics Consultants.
At Blue Data Owl, we provide all of the services needed to strengthen your brand and place your company above your competition. Add your email below to subscribe to more great tips!
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